• Profile
  • Design and marketing experts
    We’re an enthusiastic independent, London-based graphic design and copywriting studio with clients ranging from tiny start-ups to globe-spanning behemoths.

    Proven competence
    We’ve honed our expertise over many years, delivering a diverse set of projects across a variety of sectors. Our experience and competence mean we can offer complete marketing design, identity and copywriting solutions.

  • Appropriate creativity
    We never lose sight of the functional purpose of creative design and copywriting: getting your message across to your target audience.

  • Services
  • Marketing collateral
    Corporate literature
    Signage and navigation
    Event graphics and stands

    Branding and identity
    Brand design
    Brand implementation
    Visual identity
    Design strategy

    Marketing copy of all types
    Tone of voice development
    Key messaging
    Web and digital copy
    Editorial support
    Training internal writers
    Information design

  • Digital marketing
    User experience
    Website design and development

    Information design
    Data visualisation
    Research design

    Marketing support
    Print consultancy and management
    Project management

    Book design
    Magazine design

  • Director
  • Paul Spencer
    Founder, Director and Designer Paul Spencer is a London-based typographic designer who, after several years designing an influential typographic magazine, established his own successful independent design practice.

    In 1998 Paul joined hdr design, where he worked as a senior designer on the influential baseline magazine. While with hdr, Paul also gained significant book design experience, particularly for Phaidon Press and Merrell, both important UK publishers.

  • Paul went freelance in 2005, working with Mike Daines on design projects in the financial sector, notably for Citigroup and RBS. Since forming Found in 2007, Paul’s clients have included the London Business School and Vanguard Investments, where his crisp, modernist typographic style has led to a steadily growing reputation.